Lesson 1.4 · 2:23 video

Car rental business setup: LLC, EIN and insurance between trips

Use three layers: a business (LLC, EIN, business bank account), Turo’s protection plan during trips, and your own commercial policy for the time between trips. Turo’s plan ends when the trip ends, and personal policies can refuse rental use.

The video for this lesson premieres soon

The full lesson is written out below.

Key takeaways

  • Layer 1, the business: an LLC, an EIN, a business bank account, a separate phone and email.
  • Layer 2, Turo’s plan: covers eligible damage above your damage responsibility, plus up to $750,000 in liability, during the trip only.
  • A personal auto policy can refuse the claim, or cancel, once the insurer learns the car is rented out.
  • Layer 3, your own commercial policy for between trips: hosts report about $100 a month per car.
  • From day one, every receipt goes through the business account, tracked per car.

A Tuesday with no trip

A Tuesday. No guest, no trip. Sam backs the Soul out of a parking garage and clips a concrete pillar. Who covers that?

Most new hosts get this wrong. A rental car needs three layers of protection, and the third one is the gap almost nobody plans for.

Layer 1: the business

Form an LLC, so the business is separate from you. Get an EIN, the business’s tax ID. Open a business bank account and run every dollar through it. Add a separate phone number and email.

There’s a bonus: parts stores and repair shops open commercial accounts for businesses. Rules vary by state, so have an attorney and a CPA check your setup.

Layer 2: Turo’s protection plan

During a trip, your plan reimburses eligible damage above your damage responsibility. It also carries up to $750,000 in third-party liability.

But that cover lives inside the trip. When the trip ends, it’s gone. And Turo says it plainly: Turo is not an insurance company.

The gap: who covers the car between trips?

Back to the garage. There’s no trip, so it isn’t Turo. And a personal auto policy can refuse the claim, or cancel the policy, once the insurer learns the car is rented out.

That’s the gap. Sam needs layer three.

Layer 3: your own commercial policy

You need your own commercial policy for between trips, one that knows the car is used for rentals. Hosts report around a hundred dollars a month per car. It’s the same insurance line from the budget in lesson 1.1.

Before you buy, read the exclusions. The cheapest policy isn’t the safest one.

Keep it clean from day one

Three layers: the business, Turo’s plan, and your own policy. And from day one, keep every receipt in the business account, tracked per car. You’ll need those numbers in the next lesson.

Do this today

One small step, about 15 minutes.

  • Call one licensed insurance agent.
  • Ask: "Do you cover a car I rent out on Turo, between trips?"

Questions new hosts ask

Do I need an LLC to rent cars on Turo?

It isn’t required to list, but experienced hosts set up an LLC, an EIN and a business bank account from day one, to keep the business separate from you. Rules vary by state, so check with an attorney and a CPA.

Does Turo insure my car between trips?

No. Turo’s protection plans apply during the trip, and Turo states it is not an insurance company. Between trips you need your own commercial policy that covers rental use.

Will my personal car insurance cover a car I rent on Turo?

Often not. A personal policy can refuse a claim, or cancel, once the insurer learns the car is rented out. Ask a licensed agent directly.

How much is commercial insurance for a rental car?

Hosts report around $100 a month per car for a between-trips commercial policy on an economy car. Prices vary by state, car and coverage, so get quotes and read the exclusions.

About the numbers

Turo rules and fees are as of October 2026 and can change. Check Turo’s own pages before you decide.

Not legal, tax, insurance or financial advice.

Not affiliated with, endorsed by, or sponsored by Turo Inc. "Turo" is a trademark of its owner, used here for descriptive purposes only.