Why Booking Further Ahead Now Pays You More
In nine US markets, since March 31, 2026, hosts on the More Earnings plan can capture up to 100% of the trip price, not their standard 90% cut, on bookings made 28 or more days out. That's not a bonus. It's a structural rewrite of how earnings scale with lead time.
The nine markets: Austin, Dallas, Detroit, Las Vegas, Maui, Philadelphia, Phoenix, San Diego, and Seattle. Full mechanics in Turo's earnings plans announcement; governing terms at Turo's Terms of Service.
Why these nine, specifically
Turo's own data shows advance bookings carry meaningfully lower incident rates than last-minute ones, which means less downtime and lower claims cost on both sides of the marketplace. These nine markets were the first wave; Turo has stated more are rolling out through the rest of 2026, without naming which ones or when.
How the scale actually works between 90% and 100%
Your share moves on a curve tied to the guest's lead time, not a single on/off switch at the 28-day mark. A trip booked 30 days out and a trip booked 60 days out both qualify for the top tier, but Turo hasn't published the exact intermediate steps between a same-day booking and a 28-day one. The only reliable way to know your real number is to watch how your own bookings in these markets actually earn out over a few months.
What to do with your calendar if you're in one of these nine markets
Turo's own guidance names three levers: use the platform's dynamic pricing recommendations as a baseline, since the algorithm already prices in lead time; keep availability open and accurate at least 60 days out, since a closed calendar can't capture a 28-day booking that never had the chance to happen; and reconsider your fleet mix toward vehicle types, like SUVs and minivans, that skew toward advance-planning travelers rather than same-day renters.
What 90% versus 100% actually looks like in dollars
On a $150-a-night trip, the standard 90% share nets $135 before platform-side differences. In these nine markets, the same $150 trip booked 30 or more days out can net the full $150 under the top tier, a $15-a-night gap that only exists because of when the guest chose to book, not anything about the vehicle or the host. Multiply that across a month of advance bookings and the lead-time gap stops being trivial.
If your market isn't one of the nine yet
Build the advance-booking habit regardless: an open 60-day calendar and dynamic-pricing-anchored rates cost nothing to maintain and put you ahead the moment your market gets added, rather than scrambling to adjust after the fact.